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Abstract
<p>Social media such as Facebook has become an essential strategic tool for organisations. Facebook is a platform where a large pool of consumers would use to make purchase decisions. Organisations are designing and maintaining their Facebook account to expand their social networks and build relationships with the public. This research explains current situations regarding the influence of online social media technology with reference to Facebook on employees' work performance in Malaysia. The problem statement focuses on both the public and private sectors in Malaysia. Additionally, various literature was reviewed, indicating the relationship between social media (usage at work, sociability, and trust) and work performance. The mediating role of the organisational framework on the relationship between online social media technology (Facebook) and work performance was also scrutinised to formulate the research hypothesis. The findings of this research established a significant relationship between online social media (Facebook) and organisational framework and work performance. Conclusively, the hypothesis depicted that the organisational framework fully mediates the relationship between online social media technology (Facebook) and employees' work performance in public and private sectors in Malaysia. This study also verifies that both the public and private sector organisations that incorporate Facebook can enhance networking and information sharing, influencing employees' work performance, creating a stable organisational framework, generating value for customers, and improving employee relationships with all stakeholders. In conclusion, work performance can be heightened by a well planned and structured organisational framework. Additionally, through a well planned and implemented online social media technology such as Facebook, an organisation would have a smooth operating organisational framework and a workforce with enhanced performance.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0854/a.php" alt="Hit counter" /></p>
Highlights
1.1 A Brief History of Facebook A popular archetypal social media, which is web-based, enables people to communicate with one another throughout the world is Facebook (Dang Nguyen & Lethiais; Brugger, 2015)
This study was embarked to verify if organisational framework mediates the relationship between online social media platforms focusing on Facebook and work performance
The researcher has discovered that online social media (Facebook) has a significant impact on the organisational framework and work performance of employees in the private and public sectors in Malaysia
Summary
1.1 A Brief History of Facebook A popular archetypal social media, which is web-based, enables people to communicate with one another throughout the world is Facebook (Dang Nguyen & Lethiais; Brugger, 2015). Facebook was chosen as an online social media in this study because, as of April 2021, Facebook was the leading online social media and a market leader in Malaysia with 91.18% users (Statcounter Global Stat, April 2021; Kapoor et al, 2018). Social media, which comprises social networks, wikis and blogs, are interactional technologies known as Web 2.0, and this is where a multitude of consumers engage in an exchange process. Organisations worldwide utilise various social media websites to expand their social networks and build relationships with customers. The social networking platform has allowed employees to connect and collaborate with employees of other businesses (Ainin et al, 2015; McCann & Barlow, 2015)
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