Abstract
Abstract: In the contemporary landscape, influencer marketing has emerged as a prevalent strategy for brands seeking to connect with their intended demographic and shape consumer actions. This study is dedicated to investigating the influence of influencer marketing on the behavior of teenagers in Vadodara, specifically emphasizing its efficacy in heightening brand awareness, enhancing brand perception, and catalyzing sales. Employing a mixed-methods approach, this research will utilize both quantitative and qualitative data analysis techniques to offer a holistic insight into the subject.
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