Abstract
Tourism is one of the advantages owned by Indonesia. Even Indonesia is known for its natural wealth and abundant tourism resources, almost every region of Indonesia has a tourist attraction as a region's characteristic. The development of tourism in Indonesia is always progressing because more days, tourism becomes commonplace and commonly done by the community. Besides, Indonesia's tourism sector's story is also significant for Indonesia's economic growth through foreign exchange receipts, increasing regional income, absorption of labour, and regional development. The result of tourism in Indonesia can be seen from the data of research that has been done by the ministry of tourism and creative economy of the Republic of Indonesia, which shows the number of tourists travelling in the archipelago or local is increasing every year. Therefore, through this research, we can determine if social media, facilities, and prices affect tourists' decisions, especially on natural tourism Situ Gunung Sukabumi. The population in this study has visited the Situ Gunung tourism with a total of 106 respondents. This study sample was 100 people, using data collection techniques through library studies and disseminating questionnaires. Data analysis in this study using IBM SPSS Statistic 23 application.
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