Abstract

The objective of this study is to explore the influence of social behaviors in the online games on the behaviors in the real world. Four kinds of social behaviors in the online games such as chatting, making friends, role playing, team work are proposed, which these behaviors tie virtual world and real society. Based on the data from 101 effective respondents, this study analyzes the relationship between average playing time, social behavior in the real world and social behaviors in the game world. The results find that social behaviors in the game environment change significantly players' social behavior in the real world, and also contribute largely to more behavior repetition.

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