Abstract
This study is inspired by the rapid spread of smart tourism product/service involved in travel experiences, which has dramatically changed tourist behavioral and has stimulated tourist satisfaction with tourism destination. The aim of this study is to investigate the interrelationship among the tourist experience, tourist perceived value, tourist satisfaction and behavioral intention in regard to smart tourism products and services. Quantitative research method applies for the empirical tests. The results have significant emphasized the importance of smart tourism product/service in improving destination competitive.
Highlights
The accelerating and synergistic interaction between information and communication technology (ICT) and tourism has brought fundamental change in tourism service and has greatly influenced consumer behavior
This study is inspired by the rapid spread of smart tourism product/service involved in travel experiences, which has dramatically changed tourist behavioral and has stimulated tourist satisfaction with tourism destination
The aim of this study is to investigate the interrelationship among the tourist experience, tourist perceived value, tourist satisfaction and behavioral intention in regard to smart tourism products and services
Summary
The accelerating and synergistic interaction between information and communication technology (ICT) and tourism has brought fundamental change in tourism service and has greatly influenced consumer behavior. Other countries have positively improved their destination image or tourist experience by innovatively applying smart tourism technology. Studies on smart tourism have tended to focus narrowly on the adoption of ICT and general technology usage in regard to certain aspects of the tourism sector such as smart tourism destination(e.g., Buhalis & Amaranggana, 2004; Rayman-Bacchus & Molina, 2001), or on the impact of ICT on customer behavior (e.g., Tussyadiah & Fesenmaier, 2009; Sweeney & Soutar, 2001). It is posited in this paper that an understanding of smart tourism in the tourism sector lies in examining the adoption of technology in tourism, and exploring how smart tourism has become embedded in the pre-trip, during-trip, and post-trip stages of tourism, to, in turn, help smart tourism destinations understand the technological needs of tourists
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