Abstract
We investigated the influence of several choice variables on the demand for six mountain biking sites in the Research Triangle area, North Carolina. In combining on-site data collected from users and land survey data from the sites, mixed logit analyses revealed both trail condition and site layouts significantly influenced users' site choices. Specifically, users favored sites with higher quality trail conditions and routes that were more challenging. The welfare benefits delivered to users ranged from $1.12 to $7.73 per-user per-outing depending on the site. We also applied a generalized estimating equation to the demand data for use in estimating the annual outings and in calculating the consumer surplus of mountain biking activity in the Research Triangle area, North Carolina. Overall, the case study findings have direct implication for high-priority trail assessments, site monitoring, and resource protection.
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