Abstract
This study aims to analyze the influence of Service Quality, Ease of Use of Applications, and Perceived Price on Satisfaction of Netflix Application Users. The research data used primary data through questionnaires on 100 respondents from FEB National University students Batch 2019. The data analysis technique used inferential analysis with multiple linear regression and used the help of the Statistical Product and Service Solution (SPSS) version 23 program. The results of multiple linear analysis shows that the variable Service Quality has a positive and significant effect on user satisfaction, Ease of Use Application has a positive and significant effect on user satisfaction, and Price Perception has a positive and significant effect on user satisfaction. The results of this study are expected to increase the attention of digital media streaming service providers, especially Netflix companies, regarding Service Quality, Application Ease of Use, and Price Perceptions which can increase sales.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
