Abstract
This study examines the delay model that is influenced by information alternatives, time pressure, self-control, and stock out. It also examines consumer response after delay occurred. The focus of this research is on the internal and external aspects, with individual as the analysis unit. The respondents of this research are 165 consumers in Generation Z. This research uses several product categories, such as laptop, hand phone, and fashion (with types of famous branded jeans, bag, shoes, and t-shirt). The respondents age range from 18-25 years old. The sampling technique used is purposive sampling. The sample requirement is the one who have postponed consumption and have relatively good self-control. The model in this research is analyzed using two step approach to Structural Equation Modeling (SEM).The research result shows that some hypothesis that relate the factor that can affect consumption delay, including time pressure, stock-out, self-control, and response after conducting consumption delay are supported. Only the effect of alternative information on delay that was not supported.
Highlights
The Indonesian Central Bureau of Statistics recorded the inflation of June 2018 is 0.59%
It is known that the questionnaire items presented are valid and reliable, so the questionnaire is distributed to 200 respondents based on the predetermined sample
Most of the consumers stated that the information from electronic media, non-electronic media, and social media does not affect their choice of product purchasing decision
Summary
The Indonesian Central Bureau of Statistics recorded the inflation of June 2018 is 0.59%. Tire product that usually have 5-year expiration, but since the prices tend to rise and become expensive, people extend the use of tires up to 7 years. The decline of purchasing power causes some consumers to tend to delay their purchase as a consequence of making savings due to the inflation. In the upper middle class community groups, the thing that occurs is a combination between delaying consumption and changing consumption into saving This is inseparable from the decline in their confidence in consumption (spending) in the middle of economic conditions that are considered uncertain (Detikfinance, 2018)
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