Abstract
The Influence of Selected Factors on the Use of Herbal Products
Highlights
Herbal products are described as medicines derived from plants
The present study focuses on the following demographic variables in the analysis: gender, age, education, and occupation as well as degree of processing of the herbal product
The frequency of demographic characteristics indicated in Table 1 suggest that most consumers (50.5%) are male users of herb products in the Ghanaian herbal market
Summary
Herbal products are described as medicines (remedies) derived from plants. These products are largely used as supplements to improve health and well-being as well as for other therapeutic purposes. The herbal product industry is undeniably a lucrative business in the world market today, with countries such as China, India, Singapore, and Malaysia having some portion of total economic revenue generated from this industry. These countries and many others have made great investments in their herbal research industries with the view of boosting their overall economies (Brown, 1999; Kotler & Gertner, 2002)
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