Abstract
The South African service provider is faced with an increasingly turbulent and complex competitive environment. Factors which impact specifically on the environment of service firms include the growing importance of consumerism and a drastic increase in competition. A factor that impacts directly on the growing competition amongst providers of legal services is the increase in law graduates and commensurate increase in qualified attorneys and advocates entering the market. This article represents an exploratory study establishing the relative value attached by medium business in South Africa to certain factors pertaining to firms providing legal services.
Highlights
Finns cannot survive on their own, in other words completely isolated, because finns are part of the environments within which they function
A factor that impacts directly on the growing competition amongst providers of legal services is the increase in law graduates and commensurate increase in qualified attorneys and advocates entering the market
In the fonner Transvaal there were 3 632 practising attorneys in I990. This figure increased by 54. 7% to a total of 5 621 in 1997. These figures represent a drastic increase in the number of providers of legal services, as far as attorneys are concerned
Summary
Finns cannot survive on their own, in other words completely isolated, because finns are part of the environments within which they function. Factors which impact on the environment of service finns (such as the providers of legal services) include the growing importance of consumerism and a drastic increase in competition (Harrel & Fors, 1992: 299-306; Kahn, 1998: 45-53). The latter factor has a number of causes including, amongst others, a stagnating economy (Griffith & Rust, 1997: 109116). These figures represent a drastic increase in the number of providers of legal services, as far as attorneys are concerned
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