Abstract
Sustainability and resilience are important in social, economic and environmental aspects. However, inspections show that in developing countries like Iran, sustainability and resilience strategies lose their significance when economic problems and high workload come to matter. This research tries to determine what factors encourage managers to consider airport sustainability in long-term and different situations. Such investigations are essential for a developing country like Iran, which has 54 airports under a central management system, which can help deploying selected strategies. Results of this study show that if passengers perceive the sustainability activities and ethical cores of an airport, they consider it more prestigious and become willing to reuse airport services for their future travels. They also turn out as evangelists and changes of the way people travel becomes visible on a wider scale. This can help managers to understand recent travel behaviour of airport passengers and enhance the airports’ performance considering different aspects equally, which are profitable for airport system, public and environment as a whole.
Highlights
Nowadays, corporate reputation and organizations’ ethical core stance can be said to matter more than what the organizations offer (Karaosmanoglu et al 2016)
The results showed Cronbach’s alpha value 0.73 – for airport resilient, 0.86 – for airport sustainability, 0.75 – for ethical corporate identity, 0.77 – for airport reputation, and 0.75 – for brand evangelism
Airports role in aviation system has become irrefutable and competition is surely increased in this industry
Summary
Corporate reputation and organizations’ ethical core stance can be said to matter more than what the organizations offer (Karaosmanoglu et al 2016). Airports play a critical role in people and goods transport in regional, national, and international commerce and have an important role in shaping their travel behaviour (ACRP 2012, 2016). They can be assumed as the key catalysts for urban growth and economic development in an era of global urbanization (Addie 2014). Liberalization of the air transport market all over the world has created new dynamics into the aviation This has put the airport business in a competitive environment and arguably airports’ reputation and brand management in this situation become more important than before (Jimenez et al 2014; Lee, Park 2016)
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