Abstract
This study aims to investigate the influence of (1) Relationship quality, perceived service performance, and service price, on overall satisfaction. (2) Relationship quality and perceived service performance, on dental clinics’ image. (3) Overall satisfaction on Dental clinics’ image. Based on a dataset collected from 471 patients in Beirut, the results of regression analysis reveal, as hypothesized, that there is a positive relationship with regards to (1), (2) and (3). Moreover, the results indicate that the service price exhibits the most influence on the overall satisfaction of patients, while the relationship Quality has the most influence on the dental clinics' image. The study concludes with recommendations for dentists and direction for future researches context.
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