Abstract
This study examines the salience and influence of reflective norms regarding opposite- sex friends, dating, and sexual partners on drinking behaviors of heterosexual college students sanctioned for violating the campus alcohol policy (i.e., adjudicated students). Results revealed that the level of importance placed on approval from the opposite sex is an important moderator for women but not for men. Selectively augmenting existing adjudicated student interventions with reflective normative feedback may be an effective intervention approach.
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