Abstract
The aim of this paper is to analyze the importance of purchasing strategies contribution on manufacturing performance, realizing purchasing function as a key component in organizations. A total of 100 questionnaires were used for statistical analysis in order to study the significant level of the constructed model among manufacturing firms located in major industrial states in Malaysia. The results obtained reveal that purchasing strategies create significant positive impact on manufacturing performance which comprises the competitive priorities of the firms in terms of quality, cost, cycle time, new product introduction time line, delivery speed and dependability and finally, customization responsiveness performance. Manufacturing firms should focus on purchasing strategies, effective negotiation, supplier collaborative relationship and interaction, effective cost management and supply base management as navigators for their excellence performance in the current volatile market conditions. The paper shows that purchasing strategies are vital for manufacturing firms in order to remain competitive and relevant in the challenging and competitive business environment.
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