THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN ACTIVITIES ON CORPORATE IMAGE (A CASE STUDY ON "SHOPEE DARI RUMAH" CAMPAIGN IN EMERGENCY PPKM PERIOD)

Abstract

During the covid-19 pandemic in 2021 in Indonesia, President Joko Widodo imposed an Emergency PPKM. As a result, people are hampered to travel. It is a consideration of Shopee to make it easier for people to shop by holding public relations campaign activities "SHOPEE DARI RUMAH" by being a factor in forming a good company image. This research uncovered whether public relations campaign activities "SHOPEE DARI RUMAH" influence Shopee's corporate image. In this study, two variables will be tested using public situational theory. This research approach is quantitative with survey methods, then the data obtained will be tested for validity, reliabilities, and normality. Data analysis technique using a simple linear regression test. The information contained in the public relations campaign activity "SHOPEE DARI RUMAH" changed the attitudes and behavior of the community and its audience so that Shopee company gained a good reputation and reputation. Produce a good image for Shopee for its community and audience.