Abstract
This paper examines the impact of psychological factors on consumer purchase intention for electric vehicles (EVs) through the lens of Self-Determination Theory (SDT). By integrating the three dimensions of autonomy, relatedness, and competence, this study addresses a research gap in consumer innovative consumption, offering a deeper understanding of green transportation. The research reveals that psychological factors significantly influence innovative consumption and the purchase intention of EVs, aligning with the existing literature. In sustainable transportation, psychological factors such as motivation, attitude, and inner activities increasingly drive purchase decisions. This study examines the direct and indirect effects of psychological factors on purchase intention by employing Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). It also considers the moderating role of driving experience in the relationship between psychological factors and innovative consumption. This combined data analysis approach provides a comprehensive understanding of the mechanisms influencing purchase intention, highlighting the intricate interplay between psychological determinants and consumer behavior in the adoption of electric vehicles.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
