Abstract
This study was used to measure the effect of product quality, brand and promotion on purchase decisions for sports equipment for athletes in region x. This research is a quantitative study in which the object used is the athletes in area x. This research was conducted using a non-probability sampling technique with a purposive sampling method. The number of samples used in this study was 90 respondents. The design used in this research is hypothesis testing using the structural equitation model (SEM) – SmartPLS 3.0. The results of this study provide an explanation that the variables of product quality have a positive effect on the purchase decision for sports equipment for athletes in region x, and brand and promotion have thas no effect on the purchase decision for sports equipment for athletes in region x. This research has a limited object of research which is only carried out on the athletes in region x. This is used as a suggestion for future researchers. The novelty in this study combines the variables of product quality, brand and promotion on purchase decisions for sports equipment for athletes in region x.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
