The Influence of Product Quality and Prices on Government Brand Products (Foodstation) on Purchasing Decisions at Jakmart Pasar Jaya Cikini

Abstract

This research aims to determine the influence of product quality and price on FS brand government products on purchasing decisions at Jakmart Pasar Jaya Cikini." This type of research was quantitative research with an associative nature used data collection techniques through distributing questionnaires to 90 respondents. The method used to test and analyze the influence partially and simultaneously was by usedregression analysis, correlation coefficient, coefficient of determination, t test and f test. Testing the product quality hypothesis (X1) obtained a t value of 8.793 > t table 1.987 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially the product quality variable had a significant effect on purchasing decisions. Testing the price hypothesis (X2) obtained a t value of 15.483 > t table 1.987 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially there was a significant influence of the price variable on purchasing decisions. Simultaneous test results for all variables show an Fcount value of 126.780 with a significance level of 0.000 while the Ftable is 3.100. Thus Fcount 126.780 > Ftable 3.100 and significance 0.000 < 0.05. Thus Ha was accepted and Ho was rejected. This means that the hypothesis states that the product quality and price variables together (simultaneously) have a significant influence on purchasing decisions. The coefficient of determination of the influence of the Product Quality (X1) and Price (X2) variables on Purchasing Decisions (Y) was 0.745 or 74.5%. Meanwhile, the remaining 25.5% was influenced by other variables, outside this research.