Abstract
This study aims at examining the influence of product innovation on customer satisfaction in the pharmaceutical sector in Jordan. The researcher developed a questionnaire consisting of 54 items distributed over the independent and dependent variables of this study. The questionnaire was distributed manually over the study's sample which consists of 90 male and female oncologists and cancer specialists in Jordan from a total of 123 oncologists registered in the Jordanian Physicians Association. Simple and multiple linear regressions had been used in analyzing the data. Results revealed that participants are in full agreement in gaining customer satisfaction through product innovation and providing quality services supported by research and development of new products, using the latest technology in production, good branding and improving the quality of packaging, in addition to the effect of engagement of the senior management support (SMS).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Applied Research on Public Health Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
