Abstract
This article reports on the influence of product complexity on the purchasing structure within selected product types and phases of the purchasing process by using Analysis of Variance on data from Greek manufacturing and utility enterprises. Our study examined the influence of product complexity on four parameters of purchasing structure, across two different product types and four phases of the purchasing process. The results suggested that all but one parameter varied considerably among different degrees of product complexity and that their configuration depended on attributes such as product differentiation, technical complexity, specialized installation, and existence of after sale service.
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