Abstract
Instagram is a social media that is currently becoming a lifestyle trend and is in demand by the community. With the advantages of Instagram which is a photo and video posting service, Instagram is not only used for fun but is also used as a source of political information. One of the uses of Instagram content as a source of political information was carried out by President Joko Widodo. In the 2019 election, for the second period, Joko Widodo (Jokowi) ran for the Republic of Indonesia presidential candidate together with Ma'ruf Amin. The use of Jokowi's Instagram was an effort in conveying his political messages to attract the public, especially beginner voters. This study aims to determine whether there is an influence and how much is the influence of Jokowi's Instagram content on the participation of beginner voters in the 2019 general election. This research uses a quantitative method and distributed 96 questionnaires to followers of Jokowi’s Instagram account. Hypotheses testing has been done by doing regression tests, coefficient of determination and f-test. The result of linear regression has been indicated by equation Y=10,764 + 1,353X, with the results of hypotheses testing. The result showed that the variable of @jokowi Instagram content has a significant impact on the participation of beginner voters, with a contribution of 64,5%. It can be concluded that Joko Widodo’s Instagram content has a significant impact on the participation of beginner voters in the 2019 general election.
Highlights
One of political agenda in a democratic country is the general election
This study examines the hypothesis to see whether there is an influence on President Joko Widodo’s Instagram account content on the participation of beginner voters in the 2019 general elections with regression analysis
It can be interpreted that if the dependent variable (X) which is President Joko Widodo Instagram content is considered non-existent (X=0), twhen the value of the dependent variable (Y), which is the participation of beginner voters is 10.764
Summary
One of political agenda in a democratic country is the general election. A general election is considered as the most concrete form of public participation or participation in governance (Viani, 2017:2). Indonesia based on the Pancasila and the 1945 Constitution of the Republic of Indonesia. Based on the official website of the General Election Commission (KPU), there are three mandatory requirements for a citizen to be registered as voters. They must be Indonesian Citizen (WNI), second, age 17 or more when voting, third, married or had married. Citizens who in the five years will become voters are referred to as pre-voters while for the first time participating in elections will be referred to as Beginner Voters (Rumah Pintar Pemilu, 2015: 2)
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