Abstract
The purpose of this study is to establish the influence of the political environment on the performance of the Business Process Outsourcing Sector in Kenya. The study covered all the 118 registered business process outsourcing companies in Kenya. Descriptive and inferential statistics were used in this study. The descriptive results indicate that the political climate in Kenya has not been conducive to the business process outsourcing sector. The inferential results indicated that the political environment had a statistically significant influence on the performance of the business process outsourcing sector in Kenya. The study, therefore, concludes that a conducive political environment is vital for the business process outsourcing sector to thrive. The study suggests that the government ought to consider developing and implementing measures and policies that will ensure a conducive political environment to enable BPO companies to thrive.
Highlights
Social media use which is reaching its peak among adults of the developed world for participation in digital political spheres (Correa et al, 2010) has become the part and parcel of the life of urban citizens of developing world for political engagement (Poushter et al, 2018), and this new political behavior has accelerated the process of political communication engaging participants in commenting and sharing of political content (Cherubini and Nielsen, 2016)
The results demonstrated that the political engagement of individuals through social media is completely mediating the relationship between social media use and political party-based polarization, leadership-based polarization, and issue-based polarization
Social media is serving as the platform for the dissemination of political information
Summary
Social media use which is reaching its peak among adults of the developed world for participation in digital political spheres (Correa et al, 2010) has become the part and parcel of the life of urban citizens of developing world for political engagement (Poushter et al, 2018), and this new political behavior has accelerated the process of political communication engaging participants in commenting and sharing of political content (Cherubini and Nielsen, 2016). In the 2018 elections of Pakistan, a tremendous surge was found in the use of social media due to its polyvocality; all leading political parties, renowned and active candidates, political workers, and even the supporters exploited this ubiquitous source of communication, Facebook and Twitter, to achieve their goals. They propagated the agendas and manifesto of their parties and lead campaigns against the opponents by criticizing their political and personal offenses (Jarral, 2018). This study has attempted to explain the relationship between social media use and political polarization by examining adults’ political engagement on Facebook and Twitter
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