Abstract
The purpose of this paper investigated the relationship between personality traits on social entrepreneurial intention through determinants of planned behavioural theory. A structured questionnaire was used to collect the data. The study surveyed 503 owners of civil society organisations in South East of Vietnam. The confirm factor analysis and technique of structural equation modelling were used to explore relationships among latent constructs. The results show that commercial entrepreneurs and social entrepreneurs have similarities in character and the personality traits of social entrepreneurs only affect the social entrepreneurial intention through subjective norms. The findings indicate that the entrepreneurship programs should aim to build a sense of social responsibility and the ability to think creatively towards sustainable development. The media should play a key role in raising citizen's awareness of social entrepreneurship. This is the first social entrepreneurial intention research which targeted the owners of civil society organisations.
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