Abstract

This study examines the influence of performance in shaping the market value of professional soccer players. The population in this study are players who play for clubs that compete in the five best football leagues in Europe for the 2021/2022 season. The data analysis technique used in this study is a quantitative analysis using simple regression analysis using Bantian SPSS version 26. This study used a sample of 375 soccer players from 25 clubs in Europe who were selected using a purposive sampling method. The study results a show that performance has a positive and significant effect on the market value of professional football players

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