Abstract
This research aims to analyze the influence of perceived usefulness, perceived ease of use and social influence on mobile commerce usage activities in Padang State University's students. The type of research is causative. The numbers of the sample were 100 respondents who had been taken by accidental sampling technique. The data analysis technique used Structural Equation Modeling (SEM) with the 3.0 WarpPLS program. The results of this research show that: (1) Perceived usefulness has a positive and significant influence on the mobile commerce usage activities in Padang State University students. (2) Perceived ease of use has positive and not significant influence on mobile commerce usage activities in Padang State University's students. (3) Social influence positive and significant influence on mobile commerce usage activities in Padang State University's students.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Greenation International Journal of Tourism and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
