Abstract
Estimates suggest that the protest in Hong Kong led to a decrease in tourism to approximately one third, in comparison to the previous year. Hence, a better understanding of the underlying reasons tourists do not visit a destination during protests, could assist future destinations in maintaining tourism demand. To better understand this phenomenon, this study examined travelers’ decision-making processes utilizing an extended model of goal-directed behavior (EMGB) by incorporating perceived risk as a formative second order factor and intervention as a moderator. Results revealed that perceived risk and intervention played significant roles within the EMGB model. Results of the study provide both theoretical and managerial implications by suggesting strategies to incorporate important variables during protests.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
