Abstract
Behavioral finance arises as a result of inefficient markets. Behavioral finance leads more to the irrational behavior of investors towards their decisions. This study aims to determine and empirically prove the influence of Overconfidence, regret aversion, loss aversion, and herding behavior on investment decisions. An investor's risk perception as an analysis carries a logical rationale for how investors choose when they are faced with multiple investment choices. I used a questionnaire-based survey method to collect sample data of 120 respondents. research analysis method using Partial Least Square. According to the research conducted, the results of Overconfidence have a significant positive effect, while Regret Aversion, Loss Aversion, Herding behavior, risk perception of overconfidence, regret aversion, loss aversion and herding behavior on risk decisions have a non-significant effect.
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