The Influence of Otome Games on Psychological Factors That Affects Consumers Behavior in Games in China

Abstract

With the development of female game industry, there have been an abundance of story-based video games called Otome games focused at female consumers. In these games, female players can develop a close relationship with the main male characters. However, the price of both in-game materials and animation derivatives is high. In this paper, psychological factors that influence the Otome Games will be discussed. It is proved that the product attraction, the time they spend on game and their belief are positively related to their buying behaviors, while the quality of the plot and the advertisement wont influence them. By reading this paper, consumers are able to get higher quality of shopping experience and producers will get to know consumers better.