Abstract
This paper examined the moderating of strategy communication, focusing on the influence of organizational structure and organizational culture on the performance of the higher educational Institutions in Palestine. The study generated a quantitative questionnaire data from 255 respondents representing the top, medium and low management level of the higher educational institutions in Palestine. Data were analyzed using the partial least squares-Structural equation model PLS-SEM. Overall, the findings revealed that organizational structure and organizational culture are significantly related to the performance of higher educational institutions in Palestine. A Further result of the moderating role showed that strategy communication failed to moderate the influence of both organizational structure and organizational culture on the organizational performance. Discussions on the findings, implication and limitation of the study were also provided.
Highlights
The execution of strategy is not as clear and understood as the formulation of strategy
The findings revealed that organizational structure and organizational culture are significantly related to the performance of higher educational institutions in Palestine
The study investigated how strategy communication moderates the influence of strategy execution organization dimensions, namely organizational structure and organizational culture on the organizational performance with specific focus on higher education institutions in Palestine
Summary
The execution of strategy is not as clear and understood as the formulation of strategy. Studies on strategy execution (including organizational structure and organizational culture) and performance are presumed to be abundant, where several authors have significantly contributed in this area (Wilden, Gudergan, Nielsen and Lings, 2013; Alamsjah, 2011; Pucko and Cater, 2010; Mieso, 2010; Rahimnia, et al, 2009; Li, Guohui & Eppler, 2008; Hrebiniak, 2008; Neilson, Martin & Power, 2008; Malik, 2007; Malik, 2007; Higgins, 2006; Okumas, 2003)
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