Abstract
Disney has created a brand with deep cultural connotations. It insists that the world is promoting people’s growth, just to let them keep their childlike innocence, experience and feel the process of happiness. Thus, they have occupied the hearts and minds of people around the world for a long time throughout the development of Disney. The goal of this paper is to provide readers with a thorough understanding of Disney's development history through an in-depth analysis of the company. It also aims to teach readers about Disney's corporate culture and explore various aspects of the company's animation production, artistic style, cultural connotations, team-building strategies, and marketing ideas to find a suitable path for the advancement of Chinese animation. Additionally, by examining Disney's corporate culture and development strategy, this paper aims to enlighten China's entertainment business and serve as a resource for the theme parks and park design and planning industries in China in the future. This report will start with the organizational culture and brand culture, to explore the reasons for the depth of Disney's popularity and the impact of its organizational culture on its strategy.
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