Abstract
Corporate culture and leadership are central to the performance of the firm in many ways. Culture outlines essential practices and patterns that guide the leaders' control. The connection between cultural influences on corporate leadership has been examined from various perspectives. A productive culture can determine the success of a company, and its interaction with leadership is an exciting area of examination in research.Objectives of the Study: This study’s primary aim was to establish how the corporate culture influences leadership in various ways in the corporate environment using the case study of Baidu Corporation in China. Also, the study intended to examine different leadership styles and influence on organisational performance.Methods: The study was carried out in Baidu, Inc., China, a target of 100 participants using mixed-structured email questionnaire. The study also utilised various research techniques, including the mixed-method method in the study process.Results and Findings: The study found that there is a secure link between corporate culture and the kind of leadership adopted in an organisation. Also, the study established various aspects of employee opinion, with evidence that employees favour certain leadership styles such as transformational leadership style over others.
Highlights
1.1 BackgroundTwo of the most researched topics that intertwine each other and have been a subject of continued research are organisational culture and leadership
The leadership of an organisation shapes its environment and directly affects beliefs and practices. This demonstrates the significance of leadership and culture, which makes the concepts subject to further discussion
From the case study of Baidu, numerous conclusions can be drawn similar to other corporate scenarios across the world
Summary
1.1 BackgroundTwo of the most researched topics that intertwine each other and have been a subject of continued research are organisational culture and leadership. The cultural context of great significance on an organisation, and determines various aspects such as practices, beliefs, and set of norms that impacts an organization daily. Organisation culture is fundamental since it influences and shapes employees' attitudes and beliefs towards the achievement of set goals and objectives. The culture of an organisation is the broader environment, which defines and influences the function of the leadership. The leadership of an organisation shapes its environment and directly affects beliefs and practices. As a result, this demonstrates the significance of leadership and culture, which makes the concepts subject to further discussion
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