Abstract
This research analyzes the influence of open innovation strategy on the participation of innovations in the context of domestic sales in the Brazilian industrial sector. To perform this analysis, available data were extracted from the PINTEC 2014 Innovation Survey. In applying structural equation modeling (SEM), we found that open innovation has a direct and positive influence on the sales of new products and services in the domestic market, albeit with a modest effect. The same analysis was applied to the relationship between open innovation and domestic sales, which was found to be mediated by the impacts caused by innovation. In other words, open innovation influences the participation of innovations in domestic sales, both directly and indirectly. Besides verifying the relationship among the concepts presented in this study, it was possible to estimate their effects and make a realistic contribution to the debate, emphasizing that innovation, despite being an essential condition, is not sufficient to generate strong impacts on domestic sales, according to PINTEC 2014 respondents. To achieve high impacts, it is necessary to continuously promote and support innovation for the generation of growth.
Highlights
In recent decades, innovation has been a subject of interest to trainers in public policy, researchers, entrepreneurs, and society as a whole
The processes of innovation adopted by companies have been the object of studies at national and international level, because they are associated with the multidisciplinary nature of innovation and the ability to innovate (BUENO; BALESTRIN, 2012; HAUSMAN; JOHNSTON, 2014; CAPPELLI; CZARNITZKI; KRAFT; 2014; PERVAN; AL-ANSAARI; XU, 2015)
Among the strategies adopted by organizations to innovate, we find relations of cooperation between companies and agents external to them, under the umbrella of the practice of open innovation (OI) (CHESBROUGH, 2003; GASSMANN; ENKEL; CHESBROUGH, 2010; BUENO; BALESTRIN, 2012; SAEBI; FOSS, 2015)
Summary
Innovation has been a subject of interest to trainers in public policy, researchers, entrepreneurs, and society as a whole. 517), “one of the elements of notable evolution affects the way companies conduct the stage of research and development (R&D) of new products, services, processes and business models.” In this context, the processes of innovation adopted by companies have been the object of studies at national and international level, because they are associated with the multidisciplinary nature of innovation and the ability to innovate (BUENO; BALESTRIN, 2012; HAUSMAN; JOHNSTON, 2014; CAPPELLI; CZARNITZKI; KRAFT; 2014; PERVAN; AL-ANSAARI; XU, 2015). Companies expect OI to contribute to the quality of products; to expand their portfolio; to maintain, expand, and open markets; to increase the capacity and flexibility of production; to reduce production and labor costs; to reduce consumption of raw materials, energy, and water; and to reduce environmental impacts (OECD, 1997; CHENG; HUIZINGH, 2014; PINTEC, 2014a,b,c; FREDERIKSEN; KNUDSEN, 2017) Most of all, they expect OI to result in greater participation of innovations in sales (OECD, 1997; OECD, 2005; KOSTOPOULOS et al, 2011; PINTEC, 2014a,b,c; TERRA; BARBOSA; BOUZADA, 2015). It is a descriptive study, with a quantitative approach, that uses analysis of secondary data from the PINTEC Innovation Survey (2014c) and adopts structural equation modeling (SEM) through the method of estimation of partial least squares (PLS-PM)
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