The Influence of Online Transaction on Increasing The Profit of SMEs Using Structural Equation Modeling

Abstract

The aim of this paper is to find out how effective e-commerce to promote and selling the product of MSME. The method chosen to conduct this research is by using DeLone and McLean’s Information Success Model combined with Structural Equation Method (SEM) to find pertaining variable. Data are derived from data transaction with machine learning by conducting converting rule. The result of this research is (1) the correlation of net benefit with other dimension in DeLone and McLean model (2) the dominant variables that increasing the profit of SME (Small and Medium Enterprise).