Abstract
This research study is to analyze the impact of online information on the consumer purchase decision of choosing restaurant in Jakarta. It is important to study how consumers react to innovative marketing practices and new technologies adopted by online retailers. The research methodology will be using the method of descriptive (quantitative) research. The information will be conducted through questionare to a sample of 100 respondents. 
 The data that have been collected will analyze using Pearson Correlation Coefficient and Multiple Regression Analysis. The result of the research shows that information search have negative significant effect with the dependent variable. While other independent variables (social media, consumer experience and EWOM communication) have positive significant effect with the dependent variable (consumer purchase decision)
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