Abstract
This paper estimates the influence of newspaper endorsements on voting behavior in presidential elections. The analysis focuses on the impact of newspaper endorsements in the 1964 presidential election-the one recent presidential election in which a considerable number of newspapers endorsed the Democratic candidate. Multiple regression analysis of the 1964 vote in 223 northern counties suggests that a Democratic endorsement from the local newspaper added about five percentage points to the 1960-1964 Democratic gain. The same estimate is obtained from an application of two-stage least squares. From this result, along with evidence from other election years, it is argued that newspaper endorsements exert an important influence on the outcomes of presidential elections.
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