The Influence of National Culture on American Business People - Managerial Implications for Central Europe

Abstract

This text presents some of the fundamental values and traits of American national culture with a focus on their potential effect on the behavior of US business people. The goal of the article is to map potential differences from the habits and norms typical in the Central European region (CEE region), i.e. to identify those which might have an important impact on business activities. Methodologically, the text includes a brief literary review including various different cultural frameworks; the paper then utilizes primarily descriptive and comparative methods, as well as analysis and synthesis, to comprehend the issue in hand. The author complements this input with real-life personal and professional experience gained by working and living in both geographic regions. Finally, the article provides some key managerial implications for executives operating within the CEE environment who potentially conduct business transactions with Americans or US-based organizations.