The Influence of Music Streaming Media on the Spread and Development of Music: A Case Study of Tencent Music Entertainment (TME) and Its Promotion of Chinese Rock

Abstract

In recent years, music streaming platforms have proliferated, attracting a large number of users and musicians. Musicians choose to upload their music to these platforms and make a profit. Digital music has become an extremely important part of the music industry. This paper delves into the influence of China's Tencent Music Entertainment (TME) on Chinese rock music, analyzes the factors influencing the development of this genre, and reflects on the evolution of music streaming media.