Abstract
Efforts to increase online media traffic can be realized by increasing reader engagement. The high frequency and intensity of readers and interactions in reading news online, such as commenting and sharing the article, indicate a high level of reader involvement. The article attempts to show the influence between the motives of using online media, news selection, and news attractiveness on the level of reader involvement. Through distributing questionnaires to 95 students, the study uses a survey method with an explanative quantitative approach. Data are analyzed using multivariate analysis techniques with correlation coefficient test and multiple linear regression. The results show a strong and positive correlation between the motive for media use, news selection, the level of media attractiveness, and the level of reader involvement of 0.659. The multiple linear regression test also proves a significant influence between the three independent variables on the level of reader involvement with an influential contribution of 43.4%.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Social Science and Human Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
