Abstract
The lack of standardization of website display in the scope of organizations that have many branch offices / verticals in Indonesia is still a problem and has a counterproductive effect on the image of the organization. The presence of Microweb is a solution to the problem within the Directorate General (Directorate General) of Treasury of the Ministry of Finance, this research aims to measure the influence of Microweb public relations media quality on the image of the organization. This research uses descriptive quantitative method with the population that is responsible for the public relations vertical office under the Directorate General of Treasury as the end-user who sees and operates microweb from the internal organization. Data Collection Method using questionnaires aimed at 70 samples. Sampling technique using proportional random sampling method, which then processed data using simple regression analysis. Dependent variables in this study are the image of the Directorate General of Treasury of the Ministry of Finance measured using the theory of image elements, while the independent variable is Microweb Quality as measured by the WebQual 4.0 method. Statistical results show a positive correlation between microweb quality to the image of the Directorate General of Treasury. Based on the research data, it was also concluded that the most Ability influential microweb quality indicators are Ease of Operation (95.7% positive response) and Visual Affairs (92.8% positive response), while in terms of imagery, it was concluded that respondents gave the highest value to Microweb's ability to improve the character of a professional organization (95.7% positive response).
Highlights
Public relations will use various media to build the reputation of the organization
Because the research is directed to the internal public, Microweb as a website barebone or called only subdomains that already have a template contains a minimalist Information Quality weight
Before it can be presented to the external public, it must be ensured that Microweb has successfully met the internal needs of the organization and get some kind of approval from the person in charge of public relations of the vertical office of the Directorate General of Treasury as the end-user who sees and operates microweb from the internal organization
Summary
Public relations will use various media to build the reputation of the organization. One of the media that is widely used by government public relations is the website. The lack of standardization of website display in the scope of organizations that have many branch offices/verticals in Indonesia is still a problem and has a counterproductive effect on the organization's image. The website has an important role in the implementation of e-government in Indonesia. Currently, almost all government units have their websites. As shown in the table below as a retrospective, in October 2016, the Ministry of Finance ranked second in the number of website visitors that month than all ministries in Indonesia. The public's high need to access the information on the Ministry of Finance website's domain and subdomain
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