Abstract
This study investigated how Generation Y men’s body dissatisfaction would influence their appearance-related behaviors, including appearance management and clothing purchase behavior, and whether public self-consciousness would play a moderator role in the relationship between body dissatisfaction and those appearance-related behaviors. Specifically, this study investigated heterosexual men only as they may have different perceptions toward their body and appearance-related behaviors compared to homosexual men.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.