THE INFLUENCE OF MASS MEDIA ON THE FORMATION OF FAMILY SOCIAL AND CULTURAL VALUES

Abstract

The article is devoted to topical issues of family socio-cultural values in the information space. The article presents the characteristics and interpretation of a family in the media, the functioning of which takes place on the basis of social ties. Currently, the media are actively broadcasting in the society new forms and models of behavior of a modern family, which largely erode the traditional socio-cultural values of the family institution. The relevance of the research is due to the emergence of a serious scientific interest in the problems of transformation of family values at the present stage. The purpose of the article is to study the process of forming the image of a modern family in the media. To achieve this goal, you must complete the following tasks: - to analyze the concept of the socio-cultural values of a family; - to determine the basic forms and methods of a family image representation in the media; - to identify the degree of influence of the media on ideas about a modern family. The subject of the research is the process of forming the socio-cultural values of a family at the present stage. The practical significance of the article lies in the use of provisions and conclusions in the process of communication between representatives of various social groups and cultures. The methodological basis of the article was a systematic approach, as well as methods of comparison and observation.