Abstract
This study aims to determine the effect of the marketing mix on the decision of the economics faculty at Atma Jaya Makassar in choosing a university. The number of samples from this study amounted to 211 samples consisting of Class of 2013-2016. In conducting data analysis, the test used is the validity test, reliability test and in testing the hypothesis the F test and T test are used. The results of this study indicate that each variable of the marketing mix, namely product, price, place and promotion has an influence on student decisions in choosing universities both partially and simultaneously
 Keywords : marketing mix, product, price, place, promotion, student decision
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