Abstract

This paper presents a detailed investigation into the influence of love perspectives conveyed through Chinese costume idol dramas, with a specific focus on the popular series, Lost You Forever. Targeting a predominantly youthful audience, these dramas hold a significant role in shaping the views and values of young people regarding love and relationships. Using an extensive survey approach with 134 respondents, predominantly young females, this study delves into the demographic profiles of viewers, their motivations for engaging with Lost You Forever, and the subsequent impact on their perceptions of love and relationships. Results reveal that Lost You Forever effectively engages its target audience, with most viewers ardently following the series. Beyond entertainment, viewers seek relaxation and social bonding. Significantly, the drama influences respondents views on romance, increasing their emphasis on qualities such as personality, shared interests, trust, respect, and emotional connection when considering partners. This suggests a positive impact on relationship values. However, its vital to recognize the potential for unrealistic expectations, especially if viewers idealize certain character dynamics. Thus, encouraging media literacy and critical thinking regarding portrayals of love and relationships becomes crucial.

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