Abstract
With the development of globalization, linguistic landscape is becoming a popular linguistic phenomenon. In the meantime, Chinese scholars’ research on linguistic landscape is also developing. As a coastal city of China and the important port for the opening up policy, Shenzhen shows its advancement in technology and economy. Public signs as a kind of linguistic landscape become a common site to build Shenzhen’s image as a metropolitan. This thesis mainly focuses on public signs’ functions as linguistic landscape and Shenzhen’s image. The data will be collected from different scenic spots and public places of Shenzhen, such as Happy Valley, the Splendid China and the Airport, etc. By case analysis, this thesis will find out the positive and negative examples of Shenzhen’s public signs’ translation and analyze their impacts on Shenzhen’s image. Finally, this thesis will give some suggestions for improvement of city image.
Highlights
With the development of linguistic and globalization these years, the study of linguistic landscape began to concern about the bilingual and multilingual environment of the linguistic landscape to analyze how the languages on the linguistic landscape reflect the social linguistic in a certain region
We still lack of theoretical support and there are few studies that mainly work on the linguistic landscape in a specific place, let alone analyzing the linguistic landscape and relating it to the image of a city
This study has analyzed the relation between public signs’ translations and its functions, and discussed the relation between public signs’ functions and the image of Shenzhen city. This is significant for the development of Shenzhen city
Summary
The study of linguistic landscape started in 1997 by Landry and Bourhis [1]. With the development of linguistic and globalization these years, the study of linguistic landscape began to concern about the bilingual and multilingual environment of the linguistic landscape to analyze how the languages on the linguistic landscape reflect the social linguistic in a certain region. It is to find out how the linguistic landscape reflects the culture features in a certain region. Chinese scholars started to study linguistic landscape in the 21st century and mainly fo-. We still lack of theoretical support and there are few studies that mainly work on the linguistic landscape in a specific place, let alone analyzing the linguistic landscape and relating it to the image of a city
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