Abstract
This research aims to find out the lifestyle and reference group of Xiaomi smartphone purchasing decisions in Bogor City. This type of research uses a Quantitative approach. Sampling using Slovin Technique, with a sample count of 100 respondents. The data collection method is done using the questionnaire method. The data analysis technique used in this study is a multiple linear analysis technique. This research uses the SPSS Test tool. The results showed that partially lifestyle had a significant effect on purchasing decisions. This is evidenced by getting a greater t-count value when compared to the t-table value (5,028 > 1,984) with a significant level of 0.05. Reference Group has no significant influence on purchasing decisions. This can be proven by obtaining a greater t count value when compared to ttable (0,808 > 1,984) with a significant level of 0.05. While simultaneously there is the influence of Lifestyle and Reference Group on Purchasing Decision in Bogor City. With the calculation result that has been done generates a value of Fhitung count > Ftable of (15,379 > 3.09) with a significant value of 0.000 < 0.05. Thus it can be concluded that there is a significant influence between lifestyle and reference groups on purchasing decisions
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
