Abstract
Korean entertainment such as Korean dramas, Korean music and Korean fashion has become increasingly influential worldwide including Malaysia. This study intends to investigate the influence of Korean drama (K-drama) among Malaysian youths in terms of positive and negative influences. As K-dramas become a household name, it is important to find out if there are dangers to its influence and the type of influence it can have on youths today. The study was conducted using a quantitative online survey with a total of 49 respondents and analyzed using descriptive statistics. The results indicated that while there were both positive and negative influences of K-drama watching among Malaysian youths, the positive influence was higher than the negative influence which means that there was more positive influence than negative influence among Malaysian youths. Thus, the study recommends that K-drama watching be watched moderately with action taken to filter and select K-dramas that could influence negatively and endanger the thinking of youths.
Highlights
The Korean entertainment industry or K-wave, notably Hallyu, has become a giant industry represented by good looking actors and actresses, beautiful settings, cultural and moral values and many more
This study focuses on four objectives, which are (1) To investigate the influence of Korean drama among youths, (2) To determine the positive influences of Korean drama among youths, (3) To determine the negative influences of Korean drama among youths and (4) to identify the means scores derived from each factor
Findings & Discussion This section discusses the findings in relations to the objectives of the study. It is divided into demographics of the respondents, the influence of Korean drama among Youths, the positive and negative influences of Korean drama among Youths and the mean scores derived from each factor
Summary
The Korean entertainment industry or K-wave, notably Hallyu, has become a giant industry represented by good looking actors and actresses, beautiful settings, cultural and moral values and many more. Besides K-pop music, K-drama has gained popularity in recent years. K-drama television series has become a favorite pastime in Asia. According to Lee and Yu (2018), picking up from the popularity of K-pop music, K-drama has become influential worldwide. Its effects have become so distinct to the point that K-drama settings and backdrops have provided for travel motivation appeals where tourists are attracted to visit filming locations in South Korea from the K-drama series (Ordoyo et al, 2021). What makes K-drama appealing aside from its storylines, production values, beautiful locations, gorgeous casts, sensational scenes and plots, are the familiar traditional issues that the drama deals with such as family values, respect for elders, fighting for true love, and filial duty (Nguyen, 2017)
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