Abstract
The landscape of fashion industry in UAE has changed and evolved over the years in unprecedented way. This study examines the influence of involvement and awareness on UAE women attitude towards fashion clothing. In addition, we will shed some light on fashion industry inside UAE. For collecting the required data, a self-administered survey was distributed for a convenience sample of female Emirati students resulting in 223 usable responses. Numerous statistical analysis tools were used, first factor analysis was conducted and followed by regression, in addition to items mean and frequency. The results indicate that women in UAE have a positive attitude towards fashion clothing. Self-confidence will increases by following fashion statement got the highest mean by respondents. Further, it was found that involvement has a significant influence on UAE women attitude towards fashion clothing. While awareness have no any influence on UAE women attitude towards fashion clothing.
Highlights
In recent decades, the fashion industry has been a major contributor to global economy development
This study examines the influence of involvement and awareness on UAE women attitude towards fashion clothing
The second section contained 14 questions about women attitude towards fashion clothing, while section three and four contained 6 questions each about fashion involvement and awareness respectively
Summary
The fashion industry has been a major contributor to global economy development. Despite the smaller size of the fashion industry in these countries, still there are interesting opportunities for growth, compared with other emerging countries where foreign-exchange fluctuations and economic slowdowns have taken their toll on consumer spending, such as in Brazil and Russia. This growth is attributed to fact that people are becoming more conscious of the fashion and style trends. Women in the UAE enjoy equal opportunities, like men, for work and investment to conduct their own businesses in all fields. The capital managed by women amounts to Dh12.5 billion (about US$3.17 billion) invested in various fields, including trade, industry finance, real estate, tourism, and services (Al Roumi, 2007)
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