Abstract

Social approach and avoidance motivational states were proposed as mediating Byrne’s similarity-attraction relationship. In a 3 by 2 factorial design, three experimentally induced affective states (elation, neutral, and depression) and two types of reinforcers (social reinforcers—positive personal evaluations—and nonsocial reinforcers—$.05) were employed. Analysis of variance indicated that the hypothesized Reinforcer by Affective State interaction was significant in the extinction of a leverpulling response, but not in the acquisition of this response. The performance curves indicated that, whereas a differential magnitude of reward interpretation of affective states is inadequate, a differential drive interpretation is appropriate.

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