Abstract

AbstractEvery corporate entity certainly wants to maximize the achievement of its targets to obtain maximum revenue and profits. This study aims to determine the effect of implementing the 4 Disciplines of Execution (4DX) on achieving commercial credit objectives in the Credit Division. This research is interesting because it uses a mixed method. This study used primary data sources and secondary data sources. The 4DX consists of 1 focusing on the most important goals (focusing on the most important goals), 2 acting on Lead Measure (acting on the things that move the goal), 3 Creating a scoreboard (note the achievement on the scoreboard), and 4 Making sustainable rhythms (creating sustainable rhythms). The population used in this study were all employees who handle commercial loans or are called Relationship Managers (RM) under the credit division and then taken a sample of 43 employees. After conducting quantitative analysis, the results show that every discipline in the 4DX has a positive effect on the effort in achieving the target. To support quantitative analysis, a qualitative analysis was then carried out to find out other effects arising from the implementation of the 4DX. After conducting qualitative analysis, the results show that 1 Implementation of the 4DX can change employee behavior to be more responsible and consistent, 2 Implementation of the 4DX can be a solution to overcome problems related to employee habits, and 3 Every 4DX discipline is interrelated one and another.

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