Abstract
The effect of hotel characteristics on hotel room rates has not been adequately studied in the extant literature. The purpose of this study was to use the hedonic pricing method to measure and compare how different factors of hotels affect room rates. After collecting the data on hotel features that consumers use to make lodging decisions on the TripAdvisor website, a hedonic price model with Box-Cox transformations was built with 23 hotel characteristics. The findings indicate that hotel managers can devise strategies to improve the hotel's attractiveness and service quality, and to change and optimize hotel room rates.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Hue University Journal of Science: Economics and Development
Paper Title
Journal
Date
